"Now that you have purified yourselves by obeying the truth so that you have sincere love for each other, love one another deeply, from the heart." (1 Peter 1.22)
As I mulled this over and read around the verse I discovered that there are two different types of love referred to here. The Greeks had (and, for all I know, still have) more than one word for love, depending on what kind it is. In this verse the sincere love is philadelphia, a brotherly love, the love of a good, functional family. The "love one another deeply, from the heart" is agape, a tougher, unconditional love.
It seems that Peter has reason to remind the churches that as family together they should already have a brotherly love. But now it needs to go even deeper, they need to love each other in tough times.
I suspect that we all gave assent to this when we read it together and prayed about it afterwards. But then two days later (just two days) we had a Church Meeting where we seemed to forget all that.
I'm a middle aged man, a Baptist Minister, and more to the point an evangelical Christian. I have a great family, the best wife, an interest in music (mainly the sort of things that a middle aged man should like) and media in general. I like my sport and hardly ever play any. Will watch Test matches very happily and have a love of football, Exeter City are my club of choice.